Think Your Golf Game Can't Get Better?
Up to 90% of golfers could be playing with the wrong equipment for their swing.

Why Get Custom Fit?

According to a new study, a majority of golfers may not be reaching their full potential because they are playing with the wrong clubs for their particular swing. Why? Because they haven’t been custom fit. You wouldn’t buy a suit off the rack….why buy your golf clubs without having them tailored to fit you and your game! The Study’s Conclusion:golfers who were custom fit using computerized measurement devices, like launch monitors, when buying their clubs, improved their game by up to five strokes per round, hit longer, straighter shots and had more fun on the golf course.

By the Numbers

  • 92% of those golfers who were custom fit for their new equipment on a launch monitor realized immediate benefits with their new equipment.
  • 80% of custom fit golfers hit the ball more accurately and consistently.
  • Custom fit golfers spent 78% more than those who were not custom fit.
  • 69% of custom fit golfers surveyed bought equipment immediately after the process.

Hank Says ...

Hank Haney, one of the world's best golf instructors, has guided more than 200 PGA professional including Tiger Woods and Mark O'Meara. Watch what Haney has to say about the importance of being properly custom fit.

To download the video, please click here.

How Custom Fitting Works

This video will explain how a proper custom fitting process can make a difference. Learn more of the findings of this groundbreaking study.

To download the video, please click here.

For the Media

Press Release: A groundbreaking study concludes many are playing with clubs that are not the right size.
Download:PDF 180KB | .doc

Video News Release: To download broadcast quality video, interviews with industry experts explaining the study and its impact on the average golfer, please click here to download.

News Report: To download the news report, please click here.

The Study

Millions of golfers could be playing better. Read the full study and how 10 golfers experienced better play.
Download:PDF 690KB PPT 1MB

Golf Magazine

Golf Magazine - Custom Fitting Article

Read the February article on how custom fitting changed the game for a handful of golfers. Download:PDF 11MB


For all media inquires, please contact:

  • Lynn Luczkowski
  • Office: (860) 313-1426
  • Mobile: (413) 478-1569

Golfsmith.comSports and Leisure Research